Helping its customers in making brand experience more enticing, Swatch has opened its first corporate outlet in Mumbai. Located at Phoenix Marketcity in Kurla, inaugural session of the new corporate store in the city was marked with celebrated actress Radhika Apte as chief guest. On this occasion the brand showcased its latest collections – Fall Winter 2016 and Sistem 51 Irony. Swatch will open its own mono-brand boutiques in the most important cities in India, and plans to open additional Swatch shops in the coming years by selecting the best locations in several cities. Now, for signage companies this will be an opportunity to tap fresh business in in-shop branding, designs and graphics.
