Indian omni-channel beauty company Sugar Cosmetics has opened its 50th high street store at Anna Nagar East in Chennai. The Mumbai-based direct-to-consumer (D2C) cosmetics brand is expanding its offline space with the addition of more standalone stores across the country. The brand products are currently available across more than 45,000 multi-brand outlets spread across 500+ cities in the country. It currently operates 125+ stores on its own and plans to ramp up this count to 200 stores by March 2023. Such retail expansion move of Sugar Cosmetics is an added business opportunity for the signage companies engaging in in-store branding, designs, and such applications.
