McDonald’s made its name serving up hamburgers fast, but it took the world’s biggest hamburger chain four years to enter India – without its signature dish. A number of fast-food and cafe chains – Starbucks and Dunkin Donuts to name just two – that are flocking to India would do well to take away lessons learned by established rivals such as McDonald’s in navigating a market beset with obstacles. The big boost ushering in the across the fast food sector of the country will be an unbeaten opportunity for the signage companies dealing with in-shop displays and others in the segment.
