A new milestone set by the Rs 5,000 crore plus SRS Group’s cinema arm SRS Cinemas is that the group will expand its highly successful multiplex chain and has earmarked a huge corpus to add more screens to its current portfolio of 48 screens, taking the total number to close to 100 by end of 2015, which is double the existing count. As part of this expansion plan, SRS Cinemas will soon enchant the residents of many new cities in North India. Apart from the organic route that the company plans to take; it is also open to the inorganic route and has acquired the cinema business of a regional player in Uttar Pradesh. Such big expansion plan must be a golden opportunity for the signage players engaging in branding projects, interior designs, displays and related activities.
