Pure Play, one of the leading sportswear companies in India, is eyeing to open 85 new standalone stores by 2017, with a target of Rs 100 crore turnover. The company plans to expand its footprint across the country. By next financial year, 2016-17, the company is targeting the huge turnover and the expansion will be for the company’s exclusive stores network. Pure Play is expected to report Rs 50 crore turnover in the current fiscal and sells its products through 13 exclusive stores and 1,500 multi-brand stores. Signage companies whose activities are especially involved into in-shop graphic displays, branding and related tasks will get added business opportunity with the big store network expansion plan of Pure Play.
