Global sportswear brand New Balance has opened its first store in India at DLF Mall in NOIDA. According to a source from the company, it has been said that they would draw ambitious plan for India, which will see its store strength go up to 50 in the next three years. The company is looking at opening of 50 new stores potentially in the next three years throughout the major metros, starting with the northern cities. The company says they will focus on opening stores in the right locations rather than just opening 50 stores. The company’s second store is expected to be launched in west Delhi’s Pacific Mall. Such constant expansion move of the company will be an added business opportunity for the signage companies dealing in in-shop displays, designs and such related jobs.
