Spices Board has embarked on launching a clutch of signature shops that showcase the country’s choicest spices and their value-added products, including lifestyle and personal care, under one roof. Two showrooms, under the brand name ‘Spices India’, were opened recently in New Delhi the arterial Janpath Road and the other at Dilli Haat, a fashionable open air plaza for ethnic products in Janakpuri. Run by the 1987-established Spices Board that functions under the Union Commerce and Industry Ministry, the shops sell aromatic gel candles as a key attraction. This is yet another added business opportunity for the signage players whose activities revolve around in-shop branding, displays, designs and other interior graphic related activities.
