Spice Story, a D2C spices brand, has joined hands with Jayanti Herbs and Spice for its offline expansion. The Mumbai-based company is looking to expand its presence to over 15,000 stores by March 2023. Through this partnership, Spice Story will leverage Jayanti Herbs & Spice’s 23,000-strong distribution channel of multi-brand modern format retail stores (national and regional chains along with standalone modern retail stores). At present, Spice Story products are available in about 1,200 stores. The brand’s aim to increase its reach to 5,000 physical touch points by end of this year is a new business opportunity for the signage companies engaging in in-store branding, graphics and projects on such tasks.
