Australian swimwear brand Speedo recently announced actress Parineeti Chopra as its fitness brand ambassador. The move is part of the company’s marketing strategy for its plan to invest heavily in India. The brand is in its growing stage in India. Last year, the company had 9 outlets. The number has increased to 25 stores now. Parineeti is helping the brand get the right recognition and right positioning in the market. A source from the company said India is already seen as one of the biggest markets of Speedo. Arrival of the high-end international brands in the retail domain of the country is an added business opportunity for the signage companies handling in-store projects in the retail sector.
