Europe’s leading fashion and lifestyle brand s.Oliver plans to become one of the leading casual apparel brands in India by increasing the point of sales from 20 to 200 by 2016 in India. To achieve the set target, the company has entered into a new joint venture with Design Pod, a company owned by Rajive Ranjan. The brand entered the Indian market in 2007 through a license agreement that later changed into a joint venture with Orient Craft Brands claimed as one of the largest export houses in the country. The mega expansion plan of s.Oliver is a new business opportunity for the signage companies dealing in in-store displays, graphics, signages and other related activities.
