British branding and signage specialist MacroArt has successfully installed a large-scale interchangeable art frieze and banner graphics to turn the alleys and streets around Soho’s The Photographers’ Gallery into a permanent new art gallery. The latest display, contemporary photographer Gideon Mendel’s ‘Fire/Flood’ project, is one of two exhibitions a year presented by the gallery, utilising MacroArt’s reusable graphic structures. On winning the iconic project, place making and event specialists Field & Lawn appointed MacroArt to meet the challenges in producing and installing the complex permanent and reusable 45x 8.5m frame on a building opposite the Gallery.
