A new retail revolution has been sweeping across the Tier II towns, where supermarkets and hypermarkets are booming, offering a wide array of choices and cool comfort to shops. For retailers it means lower rentals and other costs. Tier II town players who breeze into retail outlets twice or thrice a week are a chief reason behind the surge in growth in modern trade in non-metros. Data by Nielsen show that tier II markets like Surat, Indore, Jaipur, and Vizag among others are witnessing rapid growth in modern trade. These budding places are registering strong double-digit numbers, often clocking more growth than established markets like Mumbai, Chennai and Kolkata. This would be a golden opportunity for the signage companies based in those small town areas and involving into the in-store signage jobs.
