Sivantos Group, formerly known as Siemens Hearing Instruments, has inaugurated its first store in Bengaluru. The German company of hearing devices believes that India has very few retail outlets that sell hearing aid equipment. So, the company is planning to open 500 outlets all over India by 2020 with the help of franchisees. The firm now boasts 100 stores in other cities. With the arrival of MNC biggies and big brands opening new outlets in the sector, signage players in major cities and towns in India are gaining new grounds in tapping fresh business opportunity in in-store arena.
