In the wake of government deciding to allow FDI in multi-brand retail, Shoppers Stop announces is foray into to strategic tie-ups with foreign retailers, particularly in the food and grocery segment. The firm that runs hypermarket formats under the ‘Hypercity’ brand said it is more interested in a foreign partner for sourcing and logistics. In the food and grocery format — Hypercity, the company could actually review any proposal, which would be coming across to them but currently they have to decide on it. Shoppers’ Stop new strategy for foray into new segments would delight the signage companies engaging in in-shop branding and displays in malls or retail domain.
