The K Raheja Group firm Shoppers Stop Ltd is changing business model for its loss making hypermarket stores, Hypercity as the format has taken longer than expected to become profitable. The company is also keeping its options open to join hands with international retail companies for its hypermarkets depending on government policy on multi-brand retail. At present, the company is operating 51 Shoppers Stop and are looking at a number of 70 stores in the next two years. Such expansion plan of Shoppers’ Stop will be an added advantage for the signage companies dealing in in-shop branding, displays, designs, etc.
