Jewellery retailer Senco Gold and Diamonds plans to launch more than 100 new stores over the next 3-5 years to add to its current tally of 105. Most of these outlets would be launched in emerging markets, including tier-II and III towns. The new stores would combine a mix of company-owned and franchised stores. Of the current 105 stores in India, 52 are operated by franchisees. As Uttar Pradesh has a lot of potential, 20-25 outlets would come up in the state alone. Senco opened its 105th store in Lucknow recently and has more cities such as Kanpur and Prayagraj (Allahabad) on its radar. The company is also looking to strengthen its presence in the western and southern markets. Signage companies must roll up sleeves to grab new in-store branding and signage projects as retail majors like Senco Gold & Diamonds are unveiling new stores across the country.
