Jewellery retailer Senco Gold & Diamonds has been planning to launch more than 100 new stores over the next three years to expand its current tally of 105 stores. Most of these outlets would be launched in emerging markets, including tier-II and III towns across the country. The new stores would combine a mix of company-owned and franchised stores. Of the current 105 stores of the company in India, 52 are operated by franchisees. Senco opened its 105th store in Lucknow and has more cities such as Kanpur and Prayagraj (Allahabad) on its radar. The company is also looking to strengthen its presence in the western and southern markets. Senco Gold & Diamonds’ store expansion plan is a golden business opportunity for the signage companies engaging in in-store signage and graphic projects.
