Sign & Graphic Imaging (SGI) 2016 Dubai has all the solutions print communications providers need for successfully producing stunning outdoor large format prints. At the upcoming edition of the show (January 10-12, 2016 at Dubai World Trade Centre, UAE), large-format printing for outdoors will once again be a key area that especially print service providers from the Middle East and African regions are looking keenly forward to. The Middle East has many different outdoor formats that quite often exceed those in Europe and the US in terms of size and requirements – the world’s longest hoarding, the world’s biggest building wrap and many more records resulting from very large format printing can be attributed to Dubai and the Middle East region.
The global growth of advertising expenditures is predicted to grow by 5.8 percent in 2015 and 6.1 percent in 2016 thus increasing the global sum of ad spend of US 537 billion. The MENA region outpaces this with a predicted rise in advertising expenditure of 7.1 percent overall in the next years. It has been estimated that outdoor advertising will show a steady growth of 5.5 percent in 2016 and 6 percent and for 2016. Several applications and projects are quite common in the Middle Eastern countries while rarely seen abroad.
