After selling his entire stake in women’s ethnic-wear brand Biba, Sanjay Bindra has launched a new brand called , targeted at premium customers. The company has already opened 14 stand-alone stores and 38 shop-in-shops in leading lifestyle retail chain Shoppers Stop. The plan is to have 29 stand-alone stores by June this year adding that the brand already has received a good response with a 38 percent share in Shoppers’ Stop. Sanjay Bindra’s new step in the retail expansion front will bring in a new business opportunity for the signage players such as PSPs, sign makers, fabricators and others working for in-shop signage/displays.
