SAMSUNG, which opened the world’s largest mobile experience centre in Bengaluru last year, is now hunting for sites to set up similar large-format experience centres in four major cities—Chennai, Hyderabad, Mumbai and Delhi. The new experience centres will be of 10,000-15,000 sq ft in size. Spread over 33,000 sq feet, Bengaluru’s iconic Opera House on Brigade Road was given a facelift to turn it into ‘Samsung Opera House’ that brings together technology, lifestyle and innovation to offer unique experience to users and prospective buyers. Opening of such new experience centers of SAMSUNG will be a new business opportunity for the signage companies handling in-store signage graphic and design projects.
