Samsung India has opened its first Samsung Galaxy Zone, a premium shop-in-shop with enhanced consumer experience, at Croma’s flagship store in Juhu, Mumbai. The brand new outlet will enhance the product experience that Samsung consumers enjoy and is part of an overall retail innovation plan being rolled out across the country. The premium shop-in-shop follows global design language. With an overall design and finish that is minimalistic and fluid, it will ease the shopper’s movement in the zone. Samsung Galaxy Zone will provide an innovative way for shoppers to experience its flagship smartphones such as Galaxy S7 edge, Galaxy S7, Galaxy Note series, wearable Gear S2, and the Gear VR. Emergence of such high-end shop-in-shop outlet is an added business opportunity for the signage players whose activities revolve around in-shop designs, displays and such related jobs.
