South Korean tech major Samsung, which opened the world’s largest mobile experience centre in Bengaluru last year, is now actively hunting for sites to set up similar large-format experience centres in Chennai, Hyderabad, Mumbai and Delhi. The new experience centres will be between 10,000-15,000 sq feet in size. Spread over 33,000 sq feet, Bengaluru’s iconic Opera House on Brigade Road was given a facelift to turn it into ‘Samsung Opera House’ that brings together technology, lifestyle and innovation to offer unique experience to users and prospective buyers. Emergence of new flagship stores of Samsung is a new business opportunity for the signage companies handling in-store signage graphic and design projects.
