Rupa & Company plans for 150 new exclusive brand outlets in two years

Knitwear company Rupa & Company is betting on modern retail to achieve Rs 2,000 crore revenue by 2022. Moving from a family-managed entity, the company has inducted professionals in the management to lift itself to the next level and the new strategy is internally termed as Rupa 2.0. To increase modern retail presence, the company will open 150 company-owned and managed exclusive brand outlets (EBOs) across the country in two years. Such retail expansion move of the company will bring a fresh business opportunity for the signage companies whose activities involve in in-store display projects.