Motorcycle maker Royal Enfield has forayed into a pre-owned motorcycle segment with the launch of first such store ‘Vintage’ in Chennai and plans to expand across the country. The first ‘Vintage’ store is located at Mylai Balaji Nagar, Velachery Main Road, Pallikaranai. The company is planning to open 10 such stores this year across the country. With Vintage, the company has created a place where epic motorcycling journeys, experiences, and stores will never end and will be passed on from one owner to another. The store is a new format dealing exclusively with pre-owned, refurbished and restored motorcycle segment and would serve potential Royal Enfield customers looking for quality tested and certified-pre-owned motorcycles. Opening of such store will bring in a fresh business opportunity for the signage companies whose expertise involve in in-store branding, designs, and other allied jobs in the sector.
