Roland DG recently revved up excitement at its TrueVelocity event in Welcome, North Carolina. The company invited a group of 65 industry professionals, 10 press professionals from around the globe, 20 Roland DG staff from all over the world, and five Richard Childress Racing (RCR) staff to start their engines and partake in a day of innovation, inspiration, and race car action. The day was jam-packed with insightful presentations from Roland executives like Roland DG President Kohei Tanabe; Andrew Oransky, Director Managing Executive Officer; and President of Roland DGA Dan Burmeister; as well as a tour of the RCR campus that included stops at the museum and graphics center – there were even some pit stop demos, driving simulators, and the opportunity to wrap a race car along the way.
Tanabe kicked things off by sharing how Roland is moving towards the future, and how their relationship with RCR reflects that. He addressed, “There are many things we can all learn from RCR’s journey of high-speed performance and victory in the most competitive racing series in America, and perhaps more importantly, their drive to constantly challenge themselves.” He added, “We share the same values at Roland DG; these include consistently innovating and refining cutting-edge technology, building strong teams and collaborating with external partners, developing flexible strategies to win in ever-changing situations, and creating a culture that focuses on results for Roland DG and our customers. Above all, I believe our greatest commonality is our passion for our mission.”
When it came time for Burmeister, he touched on how Roland DG always strives to put their customers first, and they operate with the mindset of wanting them to succeed despite looming tariffs and economic uncertainty plaguing the industry.
