TV streaming platform Roku has debuted Roku City billboards in New York’s Times Square, featuring fan-favourite Roku City screensavers. Using quotes, memes, and real tweets from Roku users, the campaign celebrates streamers’ enjoyment of Roku City and aims to drum up excitement ahead of Roku’s in-person NewFront presentation at the Chelsea Factory in New York City. With this activation, the billboards welcome clients and partners who are in town for the NewFronts and Upfronts.
A video sign displays the logo for Roku Inc, a Fox-backed video streaming firm, in Times Square after the company's IPO at the Nasdaq Market in New York, U.S., September 28, 2017. REUTERS/Brendan McDermid
