Ricoh India, which provides printing, document solutions and IT services, has opened its first ‘Experience Zone’ outlet in Hyderabad. According to a company source, the outlet would not cut into the sales of its franchises and other resellers. In fact it would help them increase their business as it would throw light on the company offerings. Ricoh India is planning to have 10-15 such experience zones in major cities in the next one year. The company puts the capital expenditure at Rs 400 crore for the year for the expansion move and signage players dealing in in-shop displays, designs and branding will gain a new business advantage.
