Cosmetics and personal care brand Revlon India plans to have 100 exclusive outlets by the end of next year and is targeting 20 per cent of its total revenue from this channel. At present, the company has 27 outlets till date and this year they would like to end with 30-35 stores and targeting to make the count 100 by end of 2017. The company invests 5-10 per cent of its revenues on marketing activities and has allocated a higher share for digital marketing. As long as the expansion taking place in the retail domain is concerned, signage companies engaging in in-store branding and graphic projects must able to tap fresh business deal.
