In order to grab the opportunity created by diesel reaching market-parity price, Reliance Industries (RIL) has set the ball rolling on reopening its fuel retail outlets. The move is activated after a gap of six years and the company is now in discussions with its dealers for higher commission. A detailed plan, covering issues ranging from dealer commission to the price at which auto fuel would be sold, is expected to be presented to the dealers within a month period. Auto fuel dealers with whom Reliance Industries has held talks to re-open fuel retail outlets announced that the company has verbally confirmed to them that it would offer a higher commission for selling the auto fuel and that it might price diesel on par with that sold by oil marketing companies. Such reactivated venture of RIL will bring in fresh business in branding, fabrication and related jobs for signage players engaging in this segment.
