Reliance Footprint, a unit of Reliance Retail Ltd owned by Reliance Industries Ltd, is aiming for a 15 percent share of the country’s fast-growing footwear market by 2017. It now has less than a 5 percent share. The company wants to have a meaningful market share in five years as they would expand its store base at a faster clip in the next few years. The company is now focusing more on growing sales and volumes than generating profits. Such instant expansion plan of the retail giant will give a fresh opportunity to the signage companies dealing in in-store signage and display jobs.
