After spending almost 15 years in Circuit City, an American retailer of consumer electronics and durables, Brian Bade had ‘been there, done that’ – from driving sales of home theatres to crafting a strategy for 712 stores of the then $12 billion electronics chain… After a year at Big Lots, a Fortune 500 department stores-led corporation, Bade found himself on a flight to India. Since then, he’s been busy expanding the durables retailer, one of the speciality formats under the umbrella of Reliance Retail. The total number of RDL stores has more than trebled to 85 from 27 a year ago. In March 2012 alone, 16 stores were added. And in a fortnight chain will touch the 100 stores mark. Indeed a big opportunity for the signage companies, such as PSPs, fabricators, sign makers, etc can tap fresh business activities through such new boost in the retail domain.
