Reliance Retail is rebranding its 1,500 small-format Reliance Digital Express and Digital Express Mini outlets as Reliance Jio outlets, which are used as front-end to sell both 4G connections and devices. Reliance Retail is the country’s largest consumer electronics retailer with 1,748 outlets in over 500 cities as of March 2016. The large format Reliance Digital stores will continue its existing format as multi-brand electronics store but will also sell Lyf handsets and connections amongst others. This rebranding of the existing Reliance Retail outlets as Reliance Jio is an added business opportunity for the signage firms having been engaged in in-stores designing and branding projects.
