Reliance Brands, a unit of Reliance Industries, has struck a joint venture with minimalist Japanese retailer Muji, which sells a wide array of products ranging from stationary and clothing to furniture and food, to open its stores in India. The first few standalone Muji stores will come up in Delhi and Mumbai by middle of next year. Known for its eco-friendly products with a no-frills, no-labels ethos, the $2.2-billion retailer – present globally across more than 700 stores – is dubbed as Japan’s IKEA. Arrival of hogh-end Muji stores in the retail parameter of the country will bring a fresh business opportunity to signage players whose activities revolve around in-shop designs, displays and related tasks.
