Reliance Brands is planning to unveil four new The White Crow stores by March-April 2020. As of now, there is one store in Ahmedabad which opened early this year. The White Crow addresses the needs of fashion conscious and aspirational consumers of luxury. The brand is based on the concept of mixed merchandising as against the usual shop-in-shop format and the categorisation based on products rather than brands. The White Crow presents a uniquely curated fashion collection from over 44 premium brands. The Ahmedabad outlet spreads across 8,000 sq ft. Reliance Brands’ move to increase The White Crow footprint is a new business opportunity for the signage companies whose activities involve in in-store signage and branding projects.
