Reliance Brands, a unit of Reliance Industries, has signed a long-term franchise agreement with American fashion house BCBG Max Azria, famous for dressing up scores of Hollywood A-listers like Angelina Jolie and Halle Berry. BCBG will be the first women’s only apparel brand in Reliance’s portfolio, which includes Kenneth Cole, Diesel, Brooks Brothers, etc. The company has presence across 700 standalone and shop-in-shop stores globally and Reliance Brands operates as many as 98 stores of 15 international fashion brands and expects to close the year with 115 stores. This expansion move of the company is an added business opportunity for the signage companies dealing in in-shop designs, displays, graphics, etc.
