Reliance Brands Limited, a division of Reliance Industries Group, has formed a joint venture with the Swiss luxury brand Bally. Reliance said under the terms of the agreement, the joint venture will have exclusive distribution and marketing rights for Bally in the country. Following the joint venture Bally and Reliance have plans to open a store in New Delhi in 2017, and are looking at further expansion in Mumbai, Kolkata and Chennai. Such a big expansion move in the retail sector will be an added business advantage for the signage companies whose activities involve in in-shop branding, displays and related tasks.
