Reliance Brands is bringing British fashion brand Superdry, which is known for wearing by celebrities like David Beckham and Pippa Middleton. Reliance Brands has signed a 20 years licensee agreement the UK’s SuperGroup, owners of the premium-to-luxury Superdry label. Superdry has 81 standalone stores in the UK and Ireland as well as 71 concessions in the House of Fashion, Harrods and Selfridge’s.
Reliance Brands currently endeavors an expansion spree, aggressively signing new brands and having plans to open 40 stores this year. Such new development in the Indian retail segment has signaled a fresh business opportunity for the signage companies engaging into the signage and display items for retail stores.
