Delhi-based regional brand Relaxo Footwear is pulling up its socks to become a national player with a slew of new high profile brand ambassadors. Positioned as a mass brand, Relaxo has been competing with the unorganised players with its ‘economy’ range of footwear. However, for its sports shoe brand Sparx, it has pitted itself against brands such as Nike, Adidas and Reebok. As Relaxo enters new markets, it intends doubling its presence in multi-brand outlets from the current 15,000 POSs. Indeed a fresh business opportunity for the signage companies involving in in-shop signages and other activities in the parameter.
