After seeing government’s nod to set up single brand retail stores in the country, Reebok India has submitted its proposal to the Department of Industrial Policy and Promotion (DIPP) for single brand retail stores. At present, Germany’s Adidas AG sells Adidas and Reebok sports shoes and clothes in India. As per the foreign direct investment (FDI) policy, 100 percent equity investment is allowed in single brand retail trading. FDI of up to 49 percent is permitted under the automatic route but government’s nod is required beyond that limit. Such move of Reebok India in the retail sector is an added business opportunity for the signage companies whose activities involve in in-shop displays, designs and such tasks.
