Reebok India is planning to convert 50 of its existing retail stores into Fit Hubs, the recently launched concept store model, by the end of first quarter of 2014 as part of its repositioning of the brand from a sports brand to a fitness brand. All its future stores would be of the Fit Hub model, while the existing shops would be converted to the new model over the years. Such new outlook of the company’s outlets will bring in a fresh business for the signage companies whose activities involve in in-shop displays, designs and related activities.
