Reebok India has launched its seventh exclusive brand store in Bengaluru and the company plans to add five more over the next year in the city. Bengaluru, along with Mumbai and Delhi, have been identified as priority markets by Reebok, owned by German sports shoe maker Adidas AG, as part of its efforts to revive sales and profitability in India. The firm brought in Tallon to spearhead the process of reviving Reebok in India in April last year. And even though the brand plans to expand its presence in Bengaluru now, Tallon was quick to emphasise it is not going to just open stores en masse. The gradual retail expansion plan of the big MNCs in the country is a sign of big business opportunity for the signage companies engaging in in-shop projects.
