Reebok is betting big on the fitness market and has announced plans to open 10 gyms in association with Crossfit this year. The company will be opening at least 10 Reebok-Crossfit gyms that will be called ‘Boxes’. By 2013, the company is looking at doubling it. Crossfit and Reebok came together and what both are bringing to consumer is a new way to stay fit. It is a group activity that becomes a sport and infusing this element of sport into fitness. Those signage companies involving in indoor displays and designing in such segment will get new business opportunity with the opening of the Boxes gyms.
