Gearing up to tap the retail arena of the region, Reebok India has recently launched its latest flagship FitHub store at Chandigarh. The launch of the new store in Sector 17 witnessed Reebok’s brand ambassador Kangana Ranaut. With an eye on the Chandigarh region that remains cynosure of all eyes – largely luxury and fashion brands – Reebok India, has embarked on a journey to become the leading fitness brand in the country. Company is trying to tap the large potential women wear offer in the fitness segment. Rapid development in the retail domain might bring a fresh business opportunity to signage players, whose activities involve in in-shop branding, designs and other relative tasks. Be prepared!
