The Department of Industrial Policy and Promotion has approved Reebok India’s proposal to set up single brand retail stores in the country. As the proposal to undertake single-brand retail trading of Reebok branded products in India has been approved, it would entail foreign direct investment (FDI) inflows of Rs 20 crore. Reebok India had sought government’s nod to set up single brand retail stores in the country. The company had submitted its proposal to the Department of Industrial Policy and Promotion (DIPP). At present, Germany’s Adidas AG sells Adidas and Reebok sports shoes and clothes in India. Signage companies with the knack of in-store branding and displays may gain fresh business opportunity with the opening of single-brand Reebok stores in the country.
