Raymond Ltd. has embarked upon a store expansion plan to cover small towns to cater to the demand for premium products from these markets and enhance revenue by more than 9 percent. The firm, which operates about 700 The Raymond Shops (TRS), mostly under franchise arrangements, in 419 cities and towns across India, has identified another 800 small towns which have the potential to have a TRS. Out of this, the company would open 300 mini TRS through franchise agreements by the end of 2019. Signage players in small towns must celebrate the new business opportunity Raymond offers them with the opening of the mini stores.
