Apparel major Raymond Ltd is expanding its retail footprint across India. Expansion in the last three years has been largely in small towns, taking the brand’s exclusive stores to over 200 towns. In the last three years, over 250 exclusive stores have been launched. Of the 100 planned for the financial year ending March, around 80 are up and running, taking the total to over 670. The company identified 750 Tier -III, VI and V towns on the basis of population and economic potential for the expansion. The gradual expansion of the company’s retail stores in newer location will be an added advantage for the signage companies dealing in in-store displays and signage.
