Following the acquisition of DT Cinemas for about Rs 500 crore recently, PVR is planning to open 60-70 additional screens during the current fiscal. DT Cinema’s 29 screens with about 6,000 seats across eight properties in NCR and Chandigarh will now be managed by PVR. The prime locations of properties, which DLF chose over the years, have played a major contributing factor in the decision-making process. In addition to that, they are regarded highly for offering a great amount of customer service and brand PVR has always focused on premium locations with differentiated customer experience. Signage players having activities around branding, interior graphics, et al will get fresh business opportunity in such new expansion move of PVR.
