Multiplex operator PVR aims to achieve 1,000 screens by the end of FY24, by adding 100 more screens in the next 15 months, says a source from the company. It adds that the current quarter, PVR would add 30 screens. Moreover, some of the screens which are currently under fit-outs would also be ready for operation in the March quarter. The company would invest around Rs 300 cr to open 100 screens in the next 15 months. This screen expansion move of the multiplex operator is a new business opportunity for the signage companies engaging in in-store graphics, displays, and such applications.
