Primarc Group in association with Penguin India has launched Café STORY flagship store at Elgin Road in Kolkata. Café STORY is the first-of-its-kind Café in the city with the wide array of graphic novels, comic books and a well-stocked Penguin books section and board games. There are writing pads and pens; sketch pads and pencils, for one to pen down their thoughts or doodle on. Find easels with brushes and colours too. One may even buy a canvas to paint on. The spread has an interesting mix of salads, pastas, sandwiches, falafels, risottos and more. Opening of such flagship store in the city is an added business advantage for the signage companies dealing in in-shop displays, signage, branding and related activities.
