PrettySecrets (MTC Ecom Pvt Ltd), headquartered in Mumbai, is one of the fastest growing lingerie brands in India. Created by Karan Behal in 2011, the company started out as a women’s sleepwear brand. And almost eleven years ago with its presence in major departmental stores as well as a good strategic number of key MBO’s. From its advent as a solitary category the brand diversified its range in 2012 through e-tailing on PrettySecrets.com. Today the brand’s portfolio consists of 1,200 plus products including lingerie, nightwear, active wear and swimwear and it is gearing up to open 300 stores by 2019 end. PrettySecrets’ mega expansion plan is an added business advantage for the signage companies with expertise in in-store projects.
